The corporate identity of Svetila.com

Corporate identity refers to the distinct visual, verbal, and conceptual elements that collectively represent a company or organization to the public, stakeholders, and employees. It is the way a company presents itself and creates a consistent and recognizable image in the minds of its audience. Corporate identity goes beyond just a logo; it encompasses various elements that contribute to the company's overall image and perception.

Key components of corporate identity include:

Story of the logo

The logo is a visual representation of the company and often serves as its most recognizable symbol. It's a crucial element of corporate identity, as it appears on various materials, from business cards to websites, and helps establish immediate recognition.

The svetila.com company logo consists of three elements:

Graphic symbol
Word with the company name
Slogan of the company

The logo represents the following:

The symbol shows the stylized letter S, which has been since the foundation recognizable part of company logo and embody business tradition of the company, therefore it remains unchanged from the very beginning.
The word directly represents the name of company and the domain of online store.
The slogan symbolizes entrepreneurial optimism, which is also the driving force and vision of the company.

The logo

Basic version of the logo.

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Colors

Companies typically have specific colors associated with their brand. These colors are used consistently in various materials to evoke certain emotions, convey the brand's personality, and enhance recognition. The company logo is composed of three colors:

red
black
gray

Security field

The security field is on all applications in white color.

Typography

The choice of fonts and typography style used in company communications, advertisements, and materials plays a role in maintaining a consistent visual identity. As part of the global image of svetila.com company, the Open Sans typography is used in light version.

Other

Visual Elements

Beyond the logo, other visual elements like icons, patterns, and imagery contribute to the overall corporate identity. These elements help create a unique and cohesive visual language.

Stationery

Business cards, letterheads, envelopes, and other stationery items often feature the company's logo and color scheme, ensuring a unified look across all printed materials.

Website and Digital Presence

The company's website design, social media profiles, and digital content should align with the corporate identity, maintaining a cohesive experience for online audiences.

Advertising and Marketing Materials

Whether it's brochures, advertisements, posters, or online banners, all marketing materials should follow the same design principles and visual elements to reinforce the corporate identity.

Brand Guidelines

To ensure consistency, companies often create brand guidelines or style guides. These documents outline how to use the various visual and verbal elements to maintain a unified and coherent brand image.

Corporate Culture and Values

Corporate identity isn't limited to visual elements. It also includes the company's mission, values, culture, and overall personality. These aspects help shape how the company is perceived by both internal and external audiences.

Product and Packaging Design

The design of products and packaging can also contribute to the overall corporate identity, creating a consistent look and feel across different offerings.

Files for printing and professional purposes

Here are professional image files of our logo for printing and other purposes. You can download them by clicking on the file name.

A strong and well-defined corporate identity helps establish trust, build brand recognition, and differentiate a company from its competitors. It is an essential aspect of branding and marketing, allowing companies to effectively communicate their essence and connect with their target audience.

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